As electric vehicles continue to gain market share across Europe, battery range and performance claims are increasingly attracting the attention of regulators, courts and consumers alike.
Consumer complaints relating to discrepancies between advertised and real-world vehicle performance are on the rise, while insufficient charging infrastructure continues to contribute to so-called “range anxiety”, a factor that still influences purchasing decisions in the EV market.
Recent regulatory guidance and case law developments across Europe point towards a clear trend: greater transparency regarding real-world vehicle performance is becoming increasingly important from both a consumer protection and compliance perspective.
For companies operating in the automotive and mobility sectors, this development highlights the importance of ensuring that battery range and performance claims are accurate, properly contextualised and clearly communicated across all consumer-facing materials, including advertising campaigns, websites and sales documentation. Particular attention should also be paid to explaining any distinctions between laboratory testing standards and actual driving conditions.
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